Hi! I'm Sophia, founder and owner of Iddi Committee.

After years of dealing with flimsy bra pads and sports bras that flattened everything, I knew there had to be a better way.

What started as a simple idea turned into countless prototypes and testing to create the inserts I wished existed years ago.

The result is Iddi inserts, made for the IBTC and designed to add natural-looking shape.

Whether it's for the gym, the beach, or everyday wear, Iddi is here to help you feel a little more confident in your favourite outfits.